Targeting advertisements to the target group you want to reach. The more precise the definition of the target group, the better the advertisements can be adjusted.

Contact point of the user with marketing measures or the website of an advertiser.

Consumer data collected by the advertiser from an external source for further use.

Exchange or flow of data within computer networks, in the narrower sense the number of visits to certain websites.

Time Decay Modell

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Time Decay Modell

Attribution model, which assigns a higher value to each touchpoint, the closer it is to the conversion.

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Time Decay Modell

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