Income is generated by selling products or services related to an organization's core activities before deducting costs or expenses.

When visiting a website, users are marked by a cookie, when visiting other pages they are then shown the corresponding products or services of the previously visited website.

Return on Investment (ROI)

Percentage relationship between the capital invested and the profit that a company could generate.

Rule based attribution

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Rule based attribution

Models that are based on predefined rules and thus determine the winner of a conversion beforehand.

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Rule based attribution

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