Any form of paid advertising, e.g. Display or SEA.

Performance Marketing

Marketing measures that lead to measurable reactions, e.g. clicks or sales.

Programmatic Advertising

Automated and individualized purchase, sale and management of advertising space in real time.

Calling up a single page within a website. Every click on the bottom of an online product produces a page impression, not just the first time a page is accessed.

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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

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Operators of websites that make their reach available to an advertiser by placing advertisements on their site.

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