Performance Marketing

Marketing measures that lead to measurable reactions, e.g. clicks or sales.

Programmatic Advertising

Automated and individualized purchase, sale and management of advertising space in real time.

Calling up a single page within a website. Every click on the bottom of an online product produces a page impression, not just the first time a page is accessed.

Operators of websites that make their reach available to an advertiser by placing advertisements on their site.

Paid Media

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Paid Media

Any form of paid advertising, e.g. Display or SEA.

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