Question 1

Organic Channels

Accepted Answer

Channels that bring unpaid organic traffic to the advertiser's website, e.g. SEO or Direct Type-in.

Question 2

Owned Marketing

Accepted Answer

Media channels that belong to a company and are used to make the company known, such as the website, blogs or social media platforms.

Question 3

Offpage Optimisation

Accepted Answer

External measures (especially the generation of links that link to your own website) to improve the search engine ranking.

Question 4

Online Marketing

Accepted Answer

All measures and instruments that help to position a brand, a company or an offer on the digital market and sell it on the Internet.

Question 5

Onpage Optimisation

Accepted Answer

Measures that can be taken on a website itself (e.g. improvements in the technical, structural and content area) to improve the search engine ranking.

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Offpage Optimisation

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