All electronic commerce from the handling of the buying and selling processes to the advertising measures.

Users distribute brand content themselves, e.g. in the form of comments, mentions or reviews.

Query matches keywords exactly.

Direct marketing via email, in which the target group is addressed personally, new customers are won and existing customers are to be bound.

External factors

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External factors

Seasonal, economic, or competitive factors that are not in the direct control of advertisers, but still affect the effectiveness of marketing measures.

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External factors

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