Question 1

Dashboard

Accepted Answer

Graphical user interface for the administration of programs and clear presentation of information.

Question 2

Direct Traffic

Accepted Answer

Visits that do not come from a referrer URL (e.g. search engine or social media), mostly visits by entering the URL directly or when users have saved it.

Question 3

Display Advertising

Accepted Answer

Display advertising is visual advertising on websites, apps or social media via banners or other advertising formats consisting of text, images, video and audio.

Question 4

Data management platform (DMP)

Accepted Answer

Central platform on which data is collected, managed and activated. Data from various sources are prepared for the target group and made available for advertising campaigns.

Question 5

Deep Links

Accepted Answer

are a category of hyperlinks. Hyperlinks redirect the user to another page, deep links redirect to special subpages with the content the user is looking for. The user is therefore led deeper into a page. The way to get there is usually not via the homepage of a website, which means that the deep link is in contrast to the surface link. In online marketing, these are usually provided with parameters so that the channel can be measured.

Question 6

Dynamic / datadriven attribution

Accepted Answer

Continuously records which touchpoints of the customer journey contribute to a conversion and considers all channels and their contribution individually.

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Data management platform (DMP)

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