Question 1

Channel

Accepted Answer

Digital or traditional marketing channel.

Question 2

Container Tag

Accepted Answer

Javascript code that can be used to add, change or delete tags on a website without having to access the source code.

Question 3

Conversion Rate

Accepted Answer

Relationship of potential customers (visitors) to those who actively make a purchase (visitor / buyer ratio).

Question 4

Cost-per-Click (CPC)

Accepted Answer

Billing form that measures the cost of a campaign based on the number of times the advertising material has been clicked on.

Question 5

Customer Relationship Management (CRM)

Accepted Answer

Targeted process for building and maintaining the customer relationship.

Question 6

Costs

Accepted Answer

Costs an advertiser pays for their marketing efforts.

Question 7

Cross Channel

Accepted Answer

The target group receives messages through the interaction of different channels, which are tailored to the respective medium.

Question 8

Cross Device Tracking

Accepted Answer

Cross-device recognition of users to form complete customer journeys.

Question 9

Campaign

Accepted Answer

Planned program that uses advertising in a specific target market or for a target group within a specified period.

Question 10

Click

Accepted Answer

Active user interaction with an advertisement.

Question 11

Click-Through-Rate (CTR)

Accepted Answer

Relationship between ad impressions, i.e. how often an advertisement was seen in a certain period, and the number of clicks on it.

Question 12

Content Marketing

Accepted Answer

Marketing method that wants to inform and entertain relevant target groups with content without using advertising information.

Question 13

Conversion

Accepted Answer

Measurable conversion of a potential customer into an action intended by the seller, i.e. a passive prospect becomes an active customer. A conversion can be, for example, a purchase, the registration of a newsletter or a download.

Question 14

Cost-per Order (CPO)

Accepted Answer

Cost-per-order is a key figure for the average costs incurred in a promotion for each response achieved, e.g. an order or a completed subscription. In direct marketing, the figure is an essential criterion for the success of a campaign or a concept.

Question 15

Cross Device Key

Accepted Answer

Unique identification feature to recognize users across devices, usually an encrypted email address or a customer number.

Question 16

Customer Journey

Accepted Answer

Path of a customer via various contact points to a desired target action (e.g. a purchase or registration).

Question 17

Cost per Mille (CPM)

Accepted Answer

Model in which the price is set that has to be paid for 1,000 ad impressions of an advertising medium.

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Click-Through-Rate (CTR)

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