Question 1

Backlinks

Accepted Answer

Linking to third party websites that refer to your own website.

Question 2

Bathtub Model

Accepted Answer

Attribution model, which is characterized by its U-shaped distribution and, above all, gives more weight to the first and last contact point of a customer journey.

Question 3

Branding

Accepted Answer

Establishing a brand through targeted advertising by trying to link certain messages with the product and the brand.

Question 4

Broad Match

Accepted Answer

Largely suitable keywords in search engine marketing.

Question 5

Business to Consumer (B2C)

Accepted Answer

Trade relationships between companies and end users.

Question 6

Baseline

Accepted Answer

Background noise in sales or other types of conversions, which can only be explained by the brand awareness of the advertiser without any further marketing influence.

Question 7

Big Data

Accepted Answer

Large amount of unstructured and semi-structured data, which are constantly produced using new media and create a veritable flood of data.

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Baseline

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