Question 1

Addressable Channels

Accepted Answer

Marketing channels for which user-level data (e.g. cookie data) is available for measuring touchpoints in the customer journey (e.g. email, SEA).

Question 2

Advertiser

Accepted Answer

Company or organization that advertises its products or services and, if successful, pays commission to the operator of a website on which they have set an affiliate link.

Question 3

Affiliate Marketing

Accepted Answer

Type of sales in which advertisers pay their contract partners (affiliates) through commissions.

Question 4

API

Accepted Answer

Interface that can be used to connect programs to a software system.

Question 5

Audience

Accepted Answer

Segment of users who have similar characteristics, needs or behaviors.

Question 6

Artificial Intelligence

Accepted Answer

Computer systems that can independently perform functions that normally require human intelligence.

Question 7

Ad Server

Accepted Answer

Server that is responsible for the delivery and processing of advertising material. It stores data such as ad impressions and clicks that are used for reporting.

Question 8

Ad Impression

Accepted Answer

Number of advertising materials accessed by users from the server of an advertiser or another ad server. This is all about visual contact with an advertising medium.

Question 9

Attribution models

Accepted Answer

Attribution models assign so-called credits to the different touchpoints in order to evaluate the touchpoints and the different channels.

Question 10

Augmented Reality

Accepted Answer

Computer-aided representation, which expands the real world using virtual
aspects and superimposing new information on an existing image.

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