Large advertising budgets are generally used in offline campaign management meaning this channel of marketing is sure to be an important term for most of you.
In online marketing however, campaign management is also highly important but this is usually more the preserve of larger companies due to the large budgets.
The best known form of campaign management is TCP (thousand contact price). A specific amount X is paid for 1000 page impressions. This value says little about the quality (sales) of the traffic (media performance) however, which leads to an incalculable risk. TCP campaigns are therefore mostly also only used on high quality web portals in order to limit the risk.
As well as the classic TCP deal, there are CPC (Cost per Click) and CPO/ CPA (Cost per Order or Cost per Action) campaigns. With a CPC deal, you consequently pay only for a successful click and with a CPO deal you pay for a successful conversion to sale. These variants are usually used to be able to reserve advertising in more general channels or in leftover advertising spaces. This minimizes the risk of acquiring bad traffic.
How can we be of help?
Do you require a purely branding campaign or do you place more value on end-customer sales? firststars can help you to find the right campaign and to make reservations that enable you to achieve the maximum success!
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